SEO Strategy for Smartphones - It's TIME!

Many people think that if you have an SEO strategy for your website then that is the same as a strategy for your Smartphone/mobile device. In fact, that is not true. And now Google has announced they will be changing their ranking system to According to +Bryson Meunier  on marketingland.com:

All this changed with Google’s announcement of smartphone ranking changes on June 11. According to Google, in the near future they will start demoting sites within mobile rankings that provide a poor user experience to smartphone searchers, starting with any sites that exhibit any of these common smartphone configuration errors:
•Redirecting smartphone traffic to the homepage when an equivalent landing page for mobile does not exist
•Redirecting Googlebot smartphone to a website optimized for feature phones
•Serving a 404 or soft 404 to smartphone users if equivalent page for smartphone does not exist
•Having smartphone landing pages that are excessively slow
•Marketing your app through app interstitials on the way to Web content
•Having links on your smartphone site to a desktop experience and vice versa
•Serving videos that are impossible to play on a smartphone to smartphone users

No more free lunch for your sites' mobile capacity!  For more on this topic, check out the full article here:  http://marketingland.com/what-do-googles-smartphone-ranking-changes-mean-for-marketers-48611